Gay Saviours During Recession Times
3 11 2008We’re not exactly spoiled for choice in Ireland when it comes to magazines aimed at lesbian readers. In terms of Irish publications there’s the free mag, GCN. Beyond that we can pick up a copy of the US mag Curve or the UK mag Diva- that’s if we visit one of the select outlets that sells these! We can now also download issues of G3- an English free mag. Yes our cup runneth over!
I browsed through a copy of Diva and G3 this weekend and was overwhelmed by the advertising. Ads for pet adoption, dating sites and sex toys filled many pages. Apparently there are two types of lesbians out there. Those desperately seeking love through singles nights and dating forums and those who have someone to do the bedroom tango with but are on a quest for the next colourful multi-noduled sex toy to send their relationship vibrating to the next level. Incidentally both of these breeds of lesbian either have pets or plan to have pets in the near future.
I work in media and so I am more than aware that publications, particularly niche publications, rely heavily on advertising. So I imagine that marketers and sales staff sat up in their chair when reading this article in the Evening Herald last week.
According to the Out Now GCN Readership Survey, gay and lesbian consumers can offer marketers a new and consistent stream of cash during recession times.
Categories : Current affairs, LGBT, The Best of Mustard












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