Mustard on the Hedge

Oh my God where can I apply for a job with PETA’s advertising team???? I picture them swinging in their swivel chairs discussing hot girls and then calling them up to see if they’ll get their kit off- total Carlsberg job! Pamela Anderson, Eve Mendes, Alicia Silverstone, etc all went in the buff in the name of PETA.

Here’s there latest ad:

Olympic Swimmer Amanda Beard

Is it wrong that when I saw Alicia Silverstone’s ad I misread “Vegetarian”?

PETA have taken their campaign to the next level this month, offering people a chance to win the sheets and pillows on which Jenna Jameson appeared naked. Who wants sheets which were probably bought minutes before the photoshoot? Considering her career as a porn star, surely there are plenty sets of bed linen which she’s rolled around in? By the way check out this definition of Jenna- porno star and “entrepreneur”! Hilarious.

Anyway….who exactly are these ad’s targeting? Are they presuming that all animal-related issues are caused by men OR the advertising team are also on Ellen’s team and have the world’s best job!

“Help make positive changes for chickens”- Shockingly this isn’t the title of KT Tunstall’s latest single but rather an extract from a letter sent by her (or more likely on behalf of her) to all outlets of the fast food chain KFC in her native Scotland. The singer is another name in a long list of celebrities who have endorsed the campaigns of animal rights organisation, PETA. The website Kentuck Fried Cruelty displays the names of such celebrities and includes dozens of celebrities from Pamela Anderson and Tommy Lee to Sir Paul McCartney and The Flaming Lips.

PETA states that roughly 1 billion chickens are killed each year for KFC’s buckets. This month PETA finally made advances in their 5 year campaign against KFC in Canada. Priszm Income Fund, acting on behalf of the franchises of KFC in Canada, pledged to improve its animal welfare standards and the treatment of chickens.

Regardless of your beliefs in relation to animal security, from a PR point of view, looking back at the various KFC campaigns the organisation really should be praised for it’s efforts. Recently PETA have developed online games such as Super Chick Sisters (attracted over 500,000 visitors to the KentuckyFriedCruely website) and Bloody Burberry, to take their message to the younger generation. To strike a chord with gents everywhere they brought us the now famous “I’d rather go Naked than Wear Fur” campaign which featured actresses such as Eve Mendes and Pamela Anderson.

Other marketing tools employed by the organisation include ecards, branded merchandise such as t-shirts and lip gloss, online recipes, horrifying video’s depicting animal cruely narrated by a diverse range of celebrities, to mention just a few.

However it’s likely these PR skills will need to go into crisis management mode following recent reports that the organisation kills over 90% of animals in their care. I wonder if KFC are behind this? Perhaps Pamela Anderson could be called in to mediate…or Britney…or Paris Hilton!